ObliquePyramid Blogs

What is missed by most of the Marketing Veterans in current Context of Business – Consumer (B2C) Relationship

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For consumer products/ services (B2C) business, traditionally Marketing has been focusing on building awareness, reaching out to Target Audience best suited for the products/ services and sharing information to either reduce resistance for the brand or to generate interest for the brand. Then the Sales Team become the most important aspect of the business for […]