Media buying and planning is the process that helps brands to connect with customers. Media buying refers to the purchase of advertising from a digital platform such as Google, Whatsapp, Facebook, Instagram, LinkedIn, etc., and where media planning is the process of knowing how, when, and what advertising message will be delivered to the customers and audience.

In media planning, we analyze how powerful the message is and how to deliver it for advertising as per the strategy, and for the execution of the same.

5 Steps of Media Buying and Planning

Identify Target Audience:- 

In Media buying and planning, we identify the target audience with the help of comprehensive market research and analytics.

The interest of the Audience:-

Understand the taste and interest of the audience. We use various techniques to understand the taste of the audience for a better delivery of your brand’s products/ services

● Right Time Action:-

Analyze the audience and see how they’re responding to the communication. Basically to reach to them when they’re most receptive to the brand or it’s products/ services. We use this window of opportunity to convert the audience into your potential customers.

Call to Action:-

Every strategy and plan will be successful only when you have the right call to action. We design ways and means to motivate your audience to take the right kind of action through advertising communication.  We deliver effective creative for motivation and call to action.

Refine & Improve:-

We carry out a lot of analysis using data science, machine learning and information correlation to best place your ads & creative to make them effective. We do follow various A/B testing strategies for the better returns for every campaign.

Media Buying Strategies to Connect with an Ideal Audience

We use many tactics to reach out to the right audience or the right kind of call to action. These are some of the representative list,

  • SEM
  • PPC
  • SEO
  • Digital Display
  • Advertising
  • Social Media Ads
  • Strategic Partnership
  • Video Storytelling
  • Re-Marketing

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