Social media marketing (SMM) is the process of using social media & social networks to advertise and market a brand’s products and services. It provides a platform for a brand to engage with existing customers and to reach new customers. Allows you to promote your product and services with a desirable audience, culture and tone. SMM will help you to reach your high potential audience and customers effortlessly, where they might not be actively searching for your products & services but they have high affinity and potential.
SMM can be utilised for various types of objectives including brand awareness, content marketing, shopping, lead generation, conversions and remarketing. SMM will also help in growing your social media community.
Social media has changed the way we react, function and look at our surroundings. Even the way we connect with others. And being a brand you can make the best use of it. Platforms such as Facebook, Instagram, etc. began to use the social media platforms for brand marketing purposes as they have the ability to influence consumer behaviour.
Social media allows brands to promote and interact with the audience. It offers a broad range of tactics and tools to promote content for the engagement and the growth of a business.