It’s never been an easy task to get traffic without proper SEO tactics and it’s the same with SEO for e-commerce. In the case of SEO, it’s important to take a deep breath and properly analyze everything. What exactly do you need to improve and what tactics can you strengthen for your SEO e-commerce website?
Optimize Product Page
It’s good to focus on on-page optimization to grab and attract new customers. An e-commerce website matters most with proper SEO techniques.
Do three important things to maintain the product page:
Add the image with proper alt text, Add a keyword in your product title, and a catchy product description with the keyword.
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Your website should be user-friendly and need to pay attention to user experience. It will enhance the clicks and visual appeal for customers to visit again. Make your website good-looking and ad-free or fewer ads so that users won’t feel irritated.
Add Long tail keywords
On SERPs, the long tail keyword has a low search volume but is beneficial for your website in the case of SEO for e-commerce. As it generates more traffic volume because it’s a better match for what consumers are looking for.
Try to target long-tail keywords as they’re an important source of traffic. They’re useful for increased conversion rates, competitive niches, quick wins with a limited budget, and ranking new sites more easily.
Page loading Speed
The loading time of the page can affect the e-commerce website, the customer won’t wait until the page fully loads he/she will skip and go to other sites.
So if your site takes time to load do the following thing:
Use of compressed files or a few images
Optimizing images with time
Use lots of white space
Limit redirects and HTTP requests
Build links for the E-commerce website
Post articles on guest posting sites, use social media ads and share content on social media too, create infographics, and post them as well. Building links is an important ranking factor in the case of SEO. Google signifies credibility if your site has high-quality links and backlinks also benefit the ranking.
Make a simple URL structure to enhance the user experience of your site. It will improve your SEO e-commerce efforts because the URL has relevant data for search engines.